Flappy Bird - AB

ABC/D 06.02.14: If you’re building a mobile game, name it ‘Bird(s)’!

50 million downloads and 47,000 reviews…

That’s the response garnered by ‘Flappy Bird’, a mobile game developed by Vietnamese developer Dong Nguyen by coding for a few nights after getting home from work. The game and other Nintendo-inspired titles are available in App Stores under the banner of his own studio Dot Gears.

The bite-sized game is earning on average $50,000 per day from in-app ads. While that sounds like a far cry from the $850,000 that Candy Crush Saga earns its developers ‘King’, it’s not too bad for a couple of nights’ work. And, it just proves that nobody actually knows what will go viral in any sphere, be it gaming or content.

There’s been a lot of media attention the game’s got recently prompting the developer to tweet that he was surprised this was happening. Read some pieces here: “Why The Heck Is Everyone Playing Flappy Bird?”“Everyone is playing Flappy Bird and no one knows why”; and “The Squalid Grace of Flappy Bird.”

If you haven’t downloaded the app, you can get it here (iOS) and here (Android).

Published by

Atin Batra

Atin Batra is the Accelerator Lead at blueprint, Swire Properties’ tech focussed co-working space and B2B accelerator in Hong Kong. An ex-entrepreneur, Atin is a digital marketer by profession, startup mentor/connector by passion!

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