50 million downloads and 47,000 reviews…
That’s the response garnered by ‘Flappy Bird’, a mobile game developed by Vietnamese developer Dong Nguyen by coding for a few nights after getting home from work. The game and other Nintendo-inspired titles are available in App Stores under the banner of his own studio Dot Gears.
The bite-sized game is earning on average $50,000 per day from in-app ads. While that sounds like a far cry from the $850,000 that Candy Crush Saga earns its developers ‘King’, it’s not too bad for a couple of nights’ work. And, it just proves that nobody actually knows what will go viral in any sphere, be it gaming or content.
There’s been a lot of media attention the game’s got recently prompting the developer to tweet that he was surprised this was happening. Read some pieces here: “Why The Heck Is Everyone Playing Flappy Bird?”; “Everyone is playing Flappy Bird and no one knows why”; and “The Squalid Grace of Flappy Bird.”