ABC/D 18.01.14: The Ikea Social Catalogue Campaign!

How do you get people to share your content?

For IKEA, you do that in the form of a ‘Social Catalogue’. The brand challenged people to grab an Ikea catalogue, take a photo of their favourite pieces of furniture and post it to Instagram. The user would then stand a chance of winning that very article.

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ABC/D 17.01.14: Google-y News!

Moonshots live in the gray area between audacious projects and pure science fiction; instead of mere 10% gains, they aim for 10x improvements. The combination of a huge problem, a radical solution, and the breakthrough technology that might just make that solution possible is the essence of a Moonshot.

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ABC/D 16.01.14: Come Home, Son!

The front page of the Chinese Melbourne Daily (with a circulation of 18,000 copies) had a full-page advertisement. With the following text:

Dear Peng,
I’ve called you many times but you don’t pick up, maybe you will see this. Dad and mom won’t ever force you to get married anymore, come home for Chinese New Year! From your mom who loves you.

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ABC/D 13.01.14: Once an entrepreneur, always an entrepreneur!

People who love studying, always study; even after topping the class.

People who love telling stories, always tell stories; even after being awarded for it (let’s say).

And, more importantly for us, people who love building products, continue to build products; even after having built a highly successful product.

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ABC/D 02.12.13: It’s that time of the year! Christmas!

I’m an Indian, who’s lived in India all of his life, barring a couple of years of accumulated flyer miles. India, in recent years, has warmed considerably to the winter festival and the manic shopping associated with it. This is reflected in the way shopping malls across the country have started dressing themselves up in preparation, in an effort to incite cityfolk to splurge on the holiday offers.

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