ABC/D 27.11.13: Billboards are dead!

I work for a business newspaper, and my office is at the centre of India’s capital city New Delhi. As is the wont with bachelors working in metros, I live in the suburbs. The erstwhile Google Maps tells me that my home and my workplace are 20 kms apart, the drive takes me 40 minutes. As a dipstick exercise in preparation for this post, I counted the number of billboards that lie in my line of vision during this tiresome drive. 43. 43 billboards in a 20 km stretch of road, that’s 2.1 pieces of outdoor advertising for every km I drive. Granted there are actually multiple hoardings at red lights along the way (some places even up to 9), still that’s a lot of advertising to be exposed to.

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Introduction! To AB’s Content of the Day!

I read a lot. A lot.
And all of it online. Most of it about digital media and technology.

Usually, I would just share this with my colleagues, or people I meet, the next day. At a point of time, various individuals began asking me to share with them interesting content that I come across on the internet, on a regular basis.

In my attempt to do so, began ‘ABC/D’ – AB’s Content of the Day, an initiative to share one interesting piece of content, one read/view that will enrich your day.