ABC/D 09.02.14: How would you like to pay? Do you accept a Tweet?

According to this Mashable article, Marc Jacobs will launch a new Daisy fragrance pop-up store in Manhattan, where a customer can make payment by Tweeting, posting on Instagram or Facebook.

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ABC/D 18.01.14: The Ikea Social Catalogue Campaign!

How do you get people to share your content?

For IKEA, you do that in the form of a ‘Social Catalogue’. The brand challenged people to grab an Ikea catalogue, take a photo of their favourite pieces of furniture and post it to Instagram. The user would then stand a chance of winning that very article.

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ABC/D 13.01.14: Once an entrepreneur, always an entrepreneur!

People who love studying, always study; even after topping the class.

People who love telling stories, always tell stories; even after being awarded for it (let’s say).

And, more importantly for us, people who love building products, continue to build products; even after having built a highly successful product.

Continue reading ABC/D 13.01.14: Once an entrepreneur, always an entrepreneur!