Ikea Social Catalogue - AB

ABC/D 18.01.14: The Ikea Social Catalogue Campaign!

How do you get people to share your content?

For IKEA, you do that in the form of a ‘Social Catalogue’. The brand challenged people to grab an Ikea catalogue, take a photo of their favourite pieces of furniture and post it to Instagram. The user would then stand a chance of winning that very article.

Yes, there was incentivisation, but still, Ikea (and/or the agency) deserves applause for this:

IKEA Social catalogue from SMFB on Vimeo.

Published by

Atin Batra

Atin Batra is the Accelerator Lead at blueprint, Swire Properties’ tech focussed co-working space and B2B accelerator in Hong Kong. An ex-entrepreneur, Atin is a digital marketer by profession, startup mentor/connector by passion!

Leave a Reply

Your email address will not be published. Required fields are marked *