MarcJacobs PopUp Tweet Shop - AB

ABC/D 09.02.14: How would you like to pay? Do you accept a Tweet?

According to this Mashable article, Marc Jacobs will launch a new Daisy fragrance pop-up store in Manhattan, where a customer can make payment by Tweeting, posting on Instagram or Facebook.

Called the Daisy Marc Jacobs Tweet Shop and located in New York City’s SoHo neighbourhood, the concept store is embracing “social currency.”

While this isn’t the first time social currency will be used to pay for stuff, I reckon it will indeed be the first time it is used in exchange for physical objects AND by a brand as huge as Marc Jacobs.

In the past, you may have used Pay with a Social Post or Pay with a Tweet.

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Atin Batra

Atin Batra is the Accelerator Lead at blueprint, Swire Properties’ tech focussed co-working space and B2B accelerator in Hong Kong. An ex-entrepreneur, Atin is a digital marketer by profession, startup mentor/connector by passion!

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