It’s all about user engagement – is it not?
Early last month, I discovered Polar – Instant Opinions or as the domain says polarb.com — A or B. That’s it! That’s the essence of Polar — this or that.
While it is available for perusal on the web, the best way to discover/use the network is via the iOS app (not on android yet). If you are interested in creating a poll, that option is available only to iOS app users.
Let me warn you — it is addictive!
Within the first 10 minutes of my visit to the app, I had voted on 20 different polls and that number just kept growing exponentially as time went on. You see, to vote/weigh in, what do you have to do — just click/tap. Thoroughly engaging!
Both the websites/platforms require the least action from the user — just a click, right?
But, the content and UI is so engaging that it leads to addiction.