ABC/D 16.01.14: Come Home, Son!

The front page of the Chinese Melbourne Daily (with a circulation of 18,000 copies) had a full-page advertisement. With the following text:

Dear Peng,
I’ve called you many times but you don’t pick up, maybe you will see this. Dad and mom won’t ever force you to get married anymore, come home for Chinese New Year! From your mom who loves you.

Continue reading ABC/D 16.01.14: Come Home, Son!

ABC/D 27.11.13: Billboards are dead!

I work for a business newspaper, and my office is at the centre of India’s capital city New Delhi. As is the wont with bachelors working in metros, I live in the suburbs. The erstwhile Google Maps tells me that my home and my workplace are 20 kms apart, the drive takes me 40 minutes. As a dipstick exercise in preparation for this post, I counted the number of billboards that lie in my line of vision during this tiresome drive. 43. 43 billboards in a 20 km stretch of road, that’s 2.1 pieces of outdoor advertising for every km I drive. Granted there are actually multiple hoardings at red lights along the way (some places even up to 9), still that’s a lot of advertising to be exposed to.

Continue reading ABC/D 27.11.13: Billboards are dead!