ABC/D 18.01.14: The Ikea Social Catalogue Campaign!

How do you get people to share your content?

For IKEA, you do that in the form of a ‘Social Catalogue’. The brand challenged people to grab an Ikea catalogue, take a photo of their favourite pieces of furniture and post it to Instagram. The user would then stand a chance of winning that very article.

Continue reading ABC/D 18.01.14: The Ikea Social Catalogue Campaign!