ABC/D 09.02.14: How would you like to pay? Do you accept a Tweet?

According to this Mashable article, Marc Jacobs will launch a new Daisy fragrance pop-up store in Manhattan, where a customer can make payment by Tweeting, posting on Instagram or Facebook.

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ABC/D 18.01.14: The Ikea Social Catalogue Campaign!

How do you get people to share your content?

For IKEA, you do that in the form of a ‘Social Catalogue’. The brand challenged people to grab an Ikea catalogue, take a photo of their favourite pieces of furniture and post it to Instagram. The user would then stand a chance of winning that very article.

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ABC/D 13.01.14: Once an entrepreneur, always an entrepreneur!

People who love studying, always study; even after topping the class.

People who love telling stories, always tell stories; even after being awarded for it (let’s say).

And, more importantly for us, people who love building products, continue to build products; even after having built a highly successful product.

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ABC/D 27.11.13: Billboards are dead!

I work for a business newspaper, and my office is at the centre of India’s capital city New Delhi. As is the wont with bachelors working in metros, I live in the suburbs. The erstwhile Google Maps tells me that my home and my workplace are 20 kms apart, the drive takes me 40 minutes. As a dipstick exercise in preparation for this post, I counted the number of billboards that lie in my line of vision during this tiresome drive. 43. 43 billboards in a 20 km stretch of road, that’s 2.1 pieces of outdoor advertising for every km I drive. Granted there are actually multiple hoardings at red lights along the way (some places even up to 9), still that’s a lot of advertising to be exposed to.

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