According to this Mashable article, Marc Jacobs will launch a new Daisy fragrance pop-up store in Manhattan, where a customer can make payment by Tweeting, posting on Instagram or Facebook.
What a way to usher in your 10th birthday, Facebook!
Facebook just launched it’s much-talked-about and much-awaited iOS app Facebook Paper or as it is titled, simply ‘Paper’. And I’ve spent the last hour playing around with it 🙂
The full review, tomorrow morning. Do check back!
How do you get people to share your content?
For IKEA, you do that in the form of a ‘Social Catalogue’. The brand challenged people to grab an Ikea catalogue, take a photo of their favourite pieces of furniture and post it to Instagram. The user would then stand a chance of winning that very article.
People who love studying, always study; even after topping the class.
People who love telling stories, always tell stories; even after being awarded for it (let’s say).
And, more importantly for us, people who love building products, continue to build products; even after having built a highly successful product.
It’s all about user engagement – is it not?
I ended the previous ABC/D post with the story of a promoted tweet that was bought by a disgruntled British Airways customer.
I work for a business newspaper, and my office is at the centre of India’s capital city New Delhi. As is the wont with bachelors working in metros, I live in the suburbs. The erstwhile Google Maps tells me that my home and my workplace are 20 kms apart, the drive takes me 40 minutes. As a dipstick exercise in preparation for this post, I counted the number of billboards that lie in my line of vision during this tiresome drive. 43. 43 billboards in a 20 km stretch of road, that’s 2.1 pieces of outdoor advertising for every km I drive. Granted there are actually multiple hoardings at red lights along the way (some places even up to 9), still that’s a lot of advertising to be exposed to.